NZ Fishing World boasts an editorial blend of lifestyle, destination and instructional features that deliver premium content for its readers.
We are based entirely online, and our content, including videos, articles, and weekly fishing reports is distributed via electronic direct mail and a massive Facebook community of almost 80,000 followers.
Our content includes editorial from a great team of writers, who are long time anglers, love fishing and happily share their knowledge to help others achieve more from their time on the water.
NZ Fishing World’s popular videos are refreshed regularly and presented in short and long format that is entertaining, easy to watch and informative. We cover the latest and greatest tips, tricks and techniques to help you enjoy your own fishing experiences even more.
Sign up to our newsletter
Sign up to receive the latest news and fishing reports.
Everol Reels – hand crafted in Italy
There are a number of good reels available from any brand now, that will serve you well and perform the task at hand effectively when it comes to anything from slow pitch and light jigging, right through to chasing the bluefin out of Waihau Bay. Not all reels are created equal, and each have their strengths and weaknesses depending on the price point parameters you are working within.
Auckland Rocks - 17 shore fishing spots
Rock fishing newbie Paul Walker charts a treasure trove of nooks and crannies heading up the East Coast from Auckland
Shimano OCEA Sardine Waver slow jigs
Here’s a red hot looking jig freshly out from the team at Shimano Fishing.
At NZFW we love our slow pitch jigging, and these new releases from Shimano promise to be the real deal.
As soon as we have a good field test under the belt we will be reporting back, but if looks could kill, these lures will be pure magic.
FCL Labo surface lures
There’s been a real growth in the stick bait and surface lure department this year, with so many anglers enjoying great action getting ripped by the local kingfish population.
Fishing sticks around opportunistic boilups, reef structure, or marker buoys etc, is without doubt totally thrilling to see, and the gear is so much fun to fight fish on.
Fogdog Beer Batter
To hell with the diet, there are times when fresh fish just screams for a light, crunchy beer batter.
If you are looking for a fool-proof, instant, mouth-watering golden batter that cracks like a potato chip, makes you look like a master chef and pleases any crowd, then get yourself down to your nearest supermarket and pick up a packet of Fogdog.
Catch Deep-V Slow-Pitch Jig
The Deep V is a versatile lure for catching kingfish, XXL snapper and many other species. It combines several design features to present a lure that is irresistible.Here's a slow pitch jig that can either be mechanically jigged or slow pitch fished to save your energy. Check out the new Catch Deep V
