Tackle Box

Rod & Reel
Company info

Rod and Reel is a specialist Freshwater and Saltwater fishing store based at 480D Broadway, New Market, Auckland (situated down beside the Caltex station on Broadway). There is ample parking directly outside the store (with 9 dedicated parks) where you can even stop outside with the boat on!

We stock extensive ranges of tackle and accessories in both freshwater and saltwater, including brands such as; Sage, Redington, Rio, Patagonia, Umpqua, Shimano, Daiwa, Okuma, Evergreen, Yamaga, HOTS, Gamakatsu, to name but a few.

Rod and Reel has three full time staff, Markus (Manager), Chris (Saltwater Specialist) and Peter (Freshwater Specialist), who are always keen to help you in whichever way they can, to achieve your ultimate fishing goals.

The team at Rod and Reel prides itself on not only their knowledge within the freshwater and saltwater fields, but also the fact that they are regularly out in the field trialling, testing and hopefully catching! So if one of them isn’t in, it’s a good bet they’re on the water!

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