Snap Fishing Ventures

Captain Nik Key

Captain Nik Key

Charter & guides
Retail & tackle
Fishing instruction
Guided lure fishing charters in the Hauraki Gulf and Northland with Capt Nik Key. Learn to find fish and catch them on lures - no bait, just skill.

Learn to find fish and catch them on lures

Snap Fishing Ventures is all about lure fishing done properly. Run by Capt Nik Key — a professional guide with 25+ years of lure fishing experience and over 750 guided trips under his belt — SFV teaches you how to read the water, find the fish, and hook up without touching bait.

What's on offer:

  • Guided lure fishing charters (Northland) — Departing Parua Bay and Marsden Cove, targeting workups and structure in Bream Bay and beyond. All quality tackle supplied.
  • Guided sessions on your boat — Nik comes aboard your vessel with everything needed (lures, rods, reels, sea anchor) and sets you up for success in your own backyard.
  • Online tutorials — Video breakdowns covering workup fishing, anchovy runs, and proven lure techniques. Available via Patreon — episodes from $6.

The approach:

No smelly bait. Just targeted technique — finding bait schools, reading conditions, and deploying the right lures at the right time. Whether you're chasing kingfish on soft-baits or working a school of kahawai, Nik's methods are built on real results.

Operating from Gulf Harbour Marina (Whangaparāoa) and Tutukaka Marina (Northland).

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