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Albacore tuna (Thunnus alalunga) or 'the chicken of the sea', are one of the best eating fish we can catch in NZ waters, and unlike their more desirable bigger cousins, the yellowfin and bluefin, albacore inhabit cooler waters and are able to be targeted just about anywhere in NZ. They are also brilliant sport on light tackle, even though most are winched aboard with heavier tuna gear or on bungees. Check out the smile on Catch sponsored angler Flyn Jack with an albacore he caught on a kingfish jig in the Coromandel to see that they can be great fun.

Master fisho Matt Watson has some great tips here for identifying and targeting bluenose, a very tasty deep water species that melt in the pan.

Watch now: Grant 'Espresso' Bittle and Catch pro angler Edward Uhai Lee share some expert knowledge with hints, tips and technique advice to help you with your artificial bait game. Recorded live at the 2019 Hutchwilco Boat Show. Enjoy.

It’s easy! Just sign up to our newsletter (using any of the sign-up tabs on our website) and every time you open our email you are in the draw to win a Catch Fishing lure prize. Catch lures have been developed using the latest technology, with input from pro anglers here in NZ and around the world, and are effective on just about every species that eats. For more info on how to fish them just check out many of the articles and videos right here at NZ Fishing World.

The Deep V is a versatile lure for catching kingfish, XXL snapper and many other species. It combines several design features to present a lure that is irresistible.Here's a slow pitch jig that can either be mechanically jigged or slow pitch fished to save your energy. Check out the new Catch Deep V

The importance for fishos to understand the tides cannot be underestimated. Al McGlashan reveals pointers that are sure to help you catch more. Tides are the single most important factor in dictating bite times. It doesn’t matter what species you’re chasing, from billfish to gurnard, their movements are dictated by the tides.

Daytime swordfishing is becoming increasingly popular and effective. Here's a good couple of videos to help you get set up and have a crack

Mechanical or vertical jigging with metal lures is not a new method of fishing and has been around for many years both in New Zealand and overseas.

Check out this awesome jigging action on board Epic Charters in the magnificent Coromandel. Using new products from Catch Fishing (a prototype spin-jig rod and 300 gram Double Trouble jigs) Jigging maestro Edward Uhai Lee shows off the best speed jigging technique we have seen anywhere.