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Check out the new SIMRAD command unit in action with Stabicraft and the team from Ocean Sports Marine in Whakatane. Take your boat switch game to the next level with this epic new tech.

Here's the latest and greatest from SHIMANO NZ. A very cool live calendar, just click and scroll through all the goodies. We know Shimano make some of the greatest fishing products on the market, so here is a feast for the eyes. Enjoy.

Stabicraft has just launched its exciting new 2250 Ultracab WT. The WT (walk-thru) model is the natural follow-up to the original 2250, launched in 2019. Since hitting the global market, the 2250 has become one of the most popular Stabicraft vessels in what was already a pretty impressive fleet.

An EXCELLENT tutorial for setting up a fly reel correctly. Also saltwater fisho's should take a good look at the Arbour Knot for setting up all the saltwater reels too.

The complete modular VHF solution. Simrad are pleased to announce the arrival of our premium multi-station black box marine radio systems - the SIMRAD® RS100 and RS100-B. The latter integrated with a Class-B AIS transceiver and GPS. These systems are expandable and customisable to suit any boat and any on-water communication needs.

Check out the deluxe groper rigs full how-to video from Mark Cotton.

The Catch Double Trouble is one of their very best jig patterns. We've caught everything from snapper and kingfish, to albacore tuna and exotic species overseas on this versatile slow pitch/mechanical crossover lure. Here's Espresso talking about a hot new colour out for this season, the Rainbow Warrior.

Big, fat fish that are awesome to eat! Deepwater species make up a staple target for fishermen all over New Zealand, particularly in the colder months when snapper and game fish take a winter break. The catch is often made up of fish that are large in size, where sometimes just one fish can fill the freezer and provide food for a month. It can be very rewarding, exciting, and certainly provides a solid work session if you are not using electric reels. It also means that these giants of the deep will be making a one-way trip, there is no returning fish that are pulled up from that depth, as they are ‘blown’ from the massive change in water pressure and usually float to the surface for the last 50 metres once you have them up that far. Here’s where sensible catch management is required for the respect of the fishery and the protection of your own spot X’s for next time. ‘Deep’ water, means anything over 100 metres, and commonly down to 350 metres or even more. This means specialist tackle and techniques are required. Pete Lamb operates long term Wellington store Pete Lamb Fishing, and has been operating charters that prospect the deep for many years. Here’s a really comprehensive article on deep water fishing with specific focus on some of the Wellington region areas, but all the other information is relevant to fishing these species all around the coastlines of New Zealand.

Get a full run down on the basics of soft bait and soft plastic fishing, including the techniques explained to help you go out and be successful with this style. Learn about sink rates and staying in touch during the decent plus more with pro angler Rob Fort.