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Is it a bird, is it a plane? No, it is the newest addition to the Catch Fishing ‘Livies’ stable of TPE (thermoplastic elastomer) wriggling goodies.

There’s been a real growth in the stick bait and surface lure department this year, with so many anglers enjoying great action getting ripped by the local kingfish population. Fishing sticks around opportunistic boilups, reef structure, or marker buoys etc, is without doubt totally thrilling to see, and the gear is so much fun to fight fish on.

If throwing soft baits, saltwater flies, or stick baits is your bag, then take a second look at this. NZ Fishing World recently spent a bit of time with fledgeling boat manufacturer Innovision, based in Whangarei, filming and enjoying a day on board a couple of their smaller model offerings, including the very handy 515 centre console.

Should you buy a specialist casting braid? Cut to the chase…yes, you should, and here’s why.

Daiwa are arguably the world’s biggest banger in the fishing tackle market, so when they release a new top end product we expect it to be great. The Daiwa Certate spinning reel is well up the chain of ‘bling’ and will set you back in the neighbourhood of $800 give or take. Not their very top end, Branzino and Exist are there for the Rolex fans, but certainly as good a reel as you should ever need, and capable of handling some mega sized fish, and doing it smoothly with a dash of ‘mmmmm I love using this reel’.

Here’s a red hot looking jig freshly out from the team at Shimano Fishing. At NZFW we love our slow pitch jigging, and these new releases from Shimano promise to be the real deal. As soon as we have a good field test under the belt we will be reporting back, but if looks could kill, these lures will be pure magic.

It’s officially marlin season so here’s something a bit different in the boutique lure department to set you apart from the rest. Aloha lures are custom made in Hawaii by Captain Erik Rusnak (A.K.A Merlin) using the information and results gained from 25 year’s game fishing. Certainly looking every bit the part, these lures have already been proven deadly in NZ waters.

There's a whole new way to take a lot of the stress out of launching your boat if you live in the Auckland area. Tamaki Marine Park offers an opportunity to roll up to a secure facility, launch straight off a pontoon into a calm estuary, and can take a lot of the hard work out of the return chores.

Anyone who loves the latest goodies in the lure department might well be interested in this little concept available currently from Yeehaa tackle.