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When you not only sell, but also service tackle, you get a bit more of an insight as to what works, and what are the strengths and weaknesses of particular products. Here’s a quick snapshot breakdown of the best soft bait reels, according to Greg Hill from Go Fish Tackle in Auckland, across a range of price points for the upcoming season.

Fledgling boat brand, Prodigy Boats, claim to offer a high performance aluminium boat range that deliver performance, safety and most of all unbeatable value. How much value? According to Prodigy, up to 30 – 50% cheaper than competitive brands.

Relatively slow to gain in popularity when compared to soft baits and kabura jigs, microjigs are actually very effective on a huge range of fish and can easily be fished using soft bait or light overhead gear combos. They offer a lot of fun on light gear, and there will be times when they are the most effective lure in the arsenal. When the anchovy schools are running, and the fish are actively feeding, microjigs can be deadly.

The ABU Veritas has been one of our favourite rod patterns over the last few years. In 2018 it looks even better than ever with key improvements to guides, grips and taper dynamics. This is a sensational rod to turn to for all spinning work and soft baiting or fishing microjigs.

Freakishly fast, big displacement DF350A four-stroke stokes ambitions of Suzuki on both sides of the Tasman. So, you think you’ve seen it all before? Be assured that you haven’t. Suzuki’s new big boy on the block, the DF350A, unveiled to New Zealand Fishing World at a recent Noosa-based media day, certainly caught us by surprise.

Black Magic has added the exciting slow pitch Flipper jig to their range.

Suzuki Marine continues to offer products that provide better acceleration, better fuel efficiency and better value with the worldwide release of the DF100B at the Genoa Boat Show today.

This is a unique lure that has been developed in New Zealand by Catch, from a ground-up concept. It’s unusual in that it has been designed to be a jack-of-all lures. Catch explain it can be cast, trolled, jigged, and fished from boat or shore. Wellington angler Jason was presented with a range of Catch gear to trial, and here we will focus on his use of the Squidwings, as without doubt, how you fish it dictates how successful it will be.

Yamashita would be one of the leading Japanese brands of squid jig on the market.