Line weight rating

We are all familiar with the application of braid line for deep water fishing and for casting soft baits and jigs. But this unique line has the potential to revolutionise our approach in many more areas, from live baiting for kingfish to straylining for snapper.

Espresso highlights the Catch Curly Tails as a versatile softbait, emphasising its unique design that attracts fish, ensures a secure fit on the jig head, and comes in various colors and textures to suit different fishing conditions.

As the winter and early spring months roll through and the shallows are less productive than in warmer months, have you ever thought about chasing squid from the shore?

Fishing for a World Record? Here's what you need to know to ensure your trophy fish legally qualifies for a category record. Information courtesy of IGFA

In this video Tony explains some of the techniques he uses to get the best swimming action from his favourite Shimano topwater lures!

Two-year fishing closure off Port Napier aims to restore taonga species and grow a thriving reef ecosystem through community-led conservation.

NZ Government announces major Fisheries Act reforms to boost sustainable growth, improve decision-making, and protect fishers’ privacy.

Purpose-built for serious fishers and offshore adventurers, the Pacific 62 offers true long-range capability, comfort, and control - without compromise.

New biosecurity rules are in place at Hauturu o Toi Little Barrier Island, making it illegal to anchor anywhere around the island.

Discover how matching rod action to your lure and target species can dramatically improve your results—this short intro from Fishing Coach Pro sets the stage for smarter, more effective lure fishing.